The Heroes Café began in 2011 at the former Spiegelhoff’s SuperValu in Kenosha. After acquiring the SuperValu and building a new store nearby in 2013, Festival Foods continued to offer the American Heroes Café in Kenosha. Festival has since opened a number of Heroes Cafes in its stores across Wisconsin, hosting programs aimed at gathering veterans together for coffee, donuts and conversation. For a full list of locations, dates, and times, please see below.
| Store | Day | Time | Location inside store |
| Baraboo | Friday | 8 a.m. – 12 p.m. | Front of store near the Deli Department |
| Eau Claire – Clairemont | Friday | 8 a.m. – 10 a.m. | Caribou Coffee café |
| Eau Claire – Mall | Friday | 8 a.m. – 10 a.m. | Caribou Coffee café |
| Fond du Lac | Friday | 7:30 a.m. – 9:30 a.m. | Conference room |
| Fort Atkinson | Friday | 8 a.m. – 12 p.m. | Heroes Café |
| Green Bay – North | Friday | 8 a.m. – 10 a.m. | Mezzanine above Deli Department |
| Hales Corners | Friday | 8 a.m. – 10 a.m. | Café near Deli Department |
| Hartford | Friday | 8 a.m. – 10 a.m. | Caribou Coffee café |
| Hudson – coming soon | |||
| Janesville | Friday | 8 a.m. – 10 a.m. | Mezzanine |
| Kenosha | Friday | 8 a.m. – 9:30 a.m. | Dining deck/community room |
| Kimberly – coming soon | |||
| La Crosse – Village | Friday | 8 a.m. – 10 a.m. | Upstairs conference room |
| Mauston | Friday | 8 a.m. – 10 a.m. | Heroes café |
| Menasha | Friday | 7 a.m. – 12 p.m. | Mezzanine |
| Neenah | Friday | 6:30 a.m. – 9:00 a.m. | Dining deck |
| Sheboygan | Friday | 8 a.m. – 9 a.m. | Deli Department |
| Somers | Wednesday | 8 a.m. – 11 a.m. | Dining deck |
| Stevens Point | Friday | 8 a.m. – 10 a.m. | Mezzanine above Food Court |
| Verona | Friday | 8 a.m. – 10 a.m. | Deli Department |
| West Allis | Friday | 8 a.m. – 10 a.m. | Caribou Coffee café |
Hosting the Heroes Café is one of the many ways we like to demonstrate our commitment to building relationships with guests and area organizations that help so many. With more than 8,000 associates at our stores across the state, we are honored to be able to give back to communities through event sponsorships and charitable giving to a variety of programs and organizations across the state.