Skogen’s Festival Foods has opened its newest location at 4777 South 27th Street in Greenfield, Wisconsin. The store employs 250 associates and be open daily from 5 a.m.-midnight.

Mark Skogen, president and CEO of Festival Foods, said the company is excited to expand to Greenfield and serve new guests who seek selection, value and service excellence.

“We’re committed to providing the best grocery shopping experience in Wisconsin, and we’re excited to greet our newest guests from the Greenfield community,” Skogen said.

The 86,500 square foot store will feature Festival Foods’ traditional favorites, such as a scratch bakery, extensive produce and deli selections, meat and sustainable seafood, a hot food bar, organic foods, wine and spirits, and a variety of take-home meals. Shoppers will also find Caribou Coffee along with a seating area and prepared fresh food line-up offering Asian stir-fry, Hissho Sushi, pizza and gourmet popcorn. The setup will be similar to the one at our store on Northland Avenue in Appleton.

Catering, online shopping and store pickup services are among the retailer’s many value-added services. A brat stand for nonprofit fundraisers is also available. The opening will bring Milwaukee-area Festival Foods stores to three and total Wisconsin locations to 35. The retailer opened a West Allis location May 21, and a Hales Corners location opened in late 2019.